Our Blog

Digital Marketing to Physicians: Which Platforms do Physicians Prefer?

Pharmaceutical marketing strategies have shifted considerably over recent years. In this post, we explore which digital platforms physicians prefer.

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Key considerations for marketers in the pharmaceutical sector

The pharmaceutical industry is fiercely competitive. To improve marketing, we need to examine how health care professionals want to receive information.

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Multi-channel touchpoint mapping

Read how Bryter designed and delivered mixed-mode research in two stages to support a client's global marketing strategy development.

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Creating channel and content strategy for a digital-first product launch

Discover how our insight provided exploratory, strategic, and tactical recommendations for our pharmaceutical client's new product launch.

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Developing a portfolio-wide digital content engagement strategy

Learn how we designed and delivered mixed-mode research that focused on both behaviours and the needs of oncologists for our client.

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Understanding channel use throughout the physician-product journey

Read how we designed and delivered a series of mixed-mode research projects that explored channel use, experience, and preference in detail for our client.

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A Guide to The Best Pharma Marketing Events Around the World

Discover a range of events taking place worldwide to help provide insight into the possibilities and opportunities for pharmaceutical marketing.

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Pharma marketing strategies, tactics and trends for 2022

The pharmaceutical industry has long relied on in-person engagement. Discover the latest industry trends and digital marketing strategies for pharma companies.

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US consumers’ increasingly turn to natural solutions to meet their health goals

The health and nutrition industry is constantly evolving, influenced by trends that emerge as a result of ever-changing consumer health priorities.

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