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Will midcore mobile games be squeezed out of the market?

Midcore titles have often occupied the top spots in the mobile charts (e.g. Clash of Clans, Game of War), but now they are facing tougher competition.

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Why we should think about unintended consequences when designing new products

Explanation of the term ‘unintended consequences’ and how this should be factored in to new product design

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Esports: Where are all the women?

Esports tournaments show a marked lack of female presence at the top levels, despite women making up 46% of gamers worldwide.

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Bryter case study: Helping a tech manufacturer create vertical specific marketin...

Helping a manufacturer of tech devices target its new mobile device towards the construction, engineering, agriculture and manufacturing verticals.

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Bryter case study: Helping a business expense solution provider understand the b...

Helping a business expense solution provider understand the buying process for large businesses

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What if there were 100 people on earth living with cancer?

What if there were 100 people on earth living with cancer? What would that look like?

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Case Study: Marginal gains in late-stage cancer

Our client’s market-leading product had reached a sales plateau after notable growth since launch.

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Gaming Bots, a force for good or evil in the gaming industry?

Article looking at the role of bots in gaming as both a positive and negative force

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Bryter case study: Category navigation and path to purchase in consumer health

Adopting a multi-disciplinary approach that goes beyond speaking to patients, to understanding what drives decision making and purchase behaviour for treatments.

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