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Will midcore mobile games be squeezed out of the market?

Midcore titles have often occupied the top spots in the mobile charts (e.g. Clash of Clans, Game of War), but now they are facing tougher competition.

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Why we should think about unintended consequences when designing new products

Explanation of the term ‘unintended consequences’ and how this should be factored in to new product design

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Esports: Where are all the women?

Esports tournaments show a marked lack of female presence at the top levels, despite women making up 46% of gamers worldwide.

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Bryter Case Study: Helping a clothing brand optimise their brand and digital str...

Read how Bryter helped a clothing brand optimise their brand and digital strategy

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Go local to go global – helping games adapt by market

The games industry is booming, but focus has been turning to one region in particular – Asia.

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Read and download our report on how online abuse is still hindering the female g...

Read results and download the report from Bryter's female gamer study 2019

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Case Study: Understanding the path to purchase for a domestic appliance manufact...

Understand consumer needs and their path to purchase for new kitchens and domestic appliances

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Facial Coding: A useful tool for market research?

Expert analysis of the value of facial coding in market research to map emotions

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8 in 10 UK oncologists agree that the NHS could fall behind the health systems o...

8 in 10 UK oncologists agree that the NHS could fall behind the health systems of other developed countries

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