Bryter are delighted to have been named, alongside Bayer plc, as finalists in the British Healthcare Business Intelligence Association’s (BHBIA) 2018 BOBI Awards for ‘Best Business Impact’ for our research project Hidden Misconceptions and Burden of HMB.
This panel-judged award required us to show clear guidance to the brand, evidence of change, and impact to the client’s business as a result of the research. The winner will be announced in May at the BOBI Awards Ceremony.
About the study
The study utilised mixed-mode qualitative and quantitative research and directly led to the development of new marketing initiatives. This helped in re-engaging, refreshing, and reinvigorating marketing activities whilst rethinking the target population. The research directly impacted on the design and approach to sales activities and allowed the creation of initiatives for both healthcare professionals and patients.
About the BHBIA and BOBI Awards
The British Healthcare Business Intelligence Association (BHBIA, www.bhbia.org.uk) is the pre-eminent association for the UK’s healthcare and pharmaceutical market researchers.
The BOBI (Best of Business Intelligence) Awards are the only healthcare-specific business intelligence awards scheme in the UK, and recognize excellence across the business intelligence spectrum - from market research through to sales analytics and related disciplines. The full awards shortlist can be found here: https://www.bhbia.org.uk/bobiawards/paneljudgedawards/finalists2018.aspx
The Awards Ceremony takes place at the BHBIA Annual Conference in May each year.
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