Our Blog

2 January 2018

Case study: Oncology future landscaping and positioning

CHALLENGE

To understand the treatment pathway, and current and future prescribing behaviour for a type of cancer, and to explore the potential for a product that was going into PIII trials at the time of the research.

The research was required to map out the current and expected future treatment landscape and to explore the potential for a new pipeline agent.

SOLUTION

Our research involved speaking to a range of national KOLs about their current practice and prescribing, followed by getting them to evaluate a TPP for the new pipeline agent. We conducted a combination of face-to-face and tele-web qualitative interviews, which in turn fed into the development of a national quantitative survey of treating medical oncologists.

OUTCOME

Our insights gave clear insight into not only the existing treatment paradigm, but also what the treatment landscape would look like were the new pipeline agent to gain approval and come to market. This allowed our client to make a strategic decision on the economic viability of launching the new agent and an early indication of potential market share should it achieve its key endpoints.

WANT SOMETHING GREAT?

Have a question? Need advice on how research and insight can support your business objectives?

Book a discovery call with one of our consultants to

  • - Discuss your business challenge or question
  • - Hear how Bryter can address your business needs
  • - Hear more about our different services, solutions and case studies

Click on schedule a meeting to book your call.

Related Posts

MCDA in IBD: Helping Us Unpick Multi-Level Decision Making Even with Small Sample Sizes

At Bryter Labs, we are always experimenting with new techniques for market research. We’re passionate about providing th...

Read More

3 Key Takeaways from the Digital Pharma Advances Conference

The pharma industry is seeing increasingly rapid change in the digital space. Last week Bryter attended the Digital Phar...

Read More

What if there were 100 people on earth living with cancer?

The International Agency for Research on Cancer (IARC) estimates that there were 17 million new cancer cases in 2018 wor...

Read More

SUBSCRIBE TO OUR BLOG

Bryter is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account .