To develop a brand strategy to move a brand from being seen solely as a mobile provider to a full service communications provider: offering fixed connectivity, hosting, converged, M2M and managed services.
We started with our ReThink™ approach to review internal strategy and existing insight within the business combined with stakeholder interviews to understand the views within the business.
We followed this up with in depth customer interviews before workshopping the findings and developing several territories to take into a global quantitative survey of C-Suite executives of multinational corporations.
Clear direction on the best strategy and territory propositions to go to market with. This led to a significant increase in brand consideration of a range of services from the provider, and resulted in a significant increase in the average number of services taken per customer.