Our Blog

US consumers’ increasingly turn to natural solutions to meet their health goals

The health and nutrition industry is constantly evolving, influenced by trends that emerge as a result of ever-changing consumer health priorities.

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MCDA in IBD: Helping Us Unpick Multi-Level Decision Making Even with Small Sampl...

MCDA is a highly flexible and powerful analytical approach that unpicks multi-level decision-making.

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Digital Marketing for HCPs: How to Engage HCPs through Digital Marketing

This blog discusses Digital Marketing for HCPs and what is required to secure engagement.

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Marketing to HCPs in Europe – What We Uncovered

Learn about the role of HCP Digital Marketing, and some of the insights that our survey of over 1500 HCPs uncovered.

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3 Key Takeaways from the Digital Pharma Advances Conference

Key learnings from our time at Digital Pharma Advances conference and news about our upcoming HCP marketing preferences report.

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What if there were 100 people on earth living with cancer?

What if there were 100 people on earth living with cancer? What would that look like?

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Case Study: Marginal gains in late-stage cancer

Our client’s market-leading product had reached a sales plateau after notable growth since launch.

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Bryter case study: Category navigation and path to purchase in consumer health

Adopting a multi-disciplinary approach that goes beyond speaking to patients, to understanding what drives decision making and purchase behaviour for treatments.

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Unpicking biologics Rx decision-making in psoriasis using Multiple-criteria Deci...

MCDA is a highly flexible and powerful analytical approach that unpicks multi-level decision-making.

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